+ Frequently asked questions
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Working with Us
We hand-code every site — no page builders, no generic templates, no outsourcing. Every client receives a full Design Library and Brand Reveal as part of their project. We're a faith-driven studio in Columbus, Ohio built on long-term relationships, not volume.
Never. Projects are scoped and priced upfront with no ongoing commitments. If you want support after launch, we offer month-to-month retainers you can cancel anytime.
We don't disappear. Every project includes a post-launch support window, and we stay available for updates, strategy, and growth. Many clients have been with us for years — that's the relationship we're building from day one.
Yes. Most of our clients are Central Ohio, but we work with businesses anywhere. If you're a service business with a specific geography, we can help.
Website Design
Most sites take 2–6 weeks from kickoff to launch, depending on scope. A simple brochure site can be 2–3 weeks. A larger site with custom features takes longer. We'll give you a realistic timeline in our first conversation.
Most projects fall between $3,500 and $12,000 depending on the number of pages, custom features, and complexity. We price based on actual scope — no vague retainers, no surprise fees. Contact us and we'll give you a straight number.
Depends on what's there. Sometimes a targeted update to copy, layout, and SEO gets the results you need without a full rebuild. Other times the foundation is too weak to save. We'll be honest about which situation you're in.
Yes. We build with a CMS option if you need it, or we can handle all content updates as part of an ongoing care plan. Either way works — we build for the way you actually want to operate.
We don't. WordPress is slow, vulnerable, and requires constant maintenance. We build on modern frameworks that are faster, more secure, and cheaper to host. Your site will outperform a WordPress site at every metric that matters.
We'll help. We work with professional photographers when needed, write copy based on your intake answers, and can source stock photography that doesn't look like stock photography. Not having content ready isn't a reason to delay getting started.
SEO & AI Discovery
Most clients see measurable movement in 3–6 months. Less competitive local terms can show results sooner. SEO is compounding — the work you do in month 1 keeps paying in month 12.
People are increasingly asking ChatGPT, Perplexity, and Google's AI overview for recommendations instead of scrolling search results. AI Discovery is structuring your site so those tools can actually cite you as the answer — which requires schema, clear content hierarchy, and authoritative signals traditional SEO doesn't prioritize.
This is called GEO — Generative Engine Optimization. It means structuring your website content, schema markup, and authority signals so AI search tools like ChatGPT, Perplexity, and Google AI Overviews recommend and cite your business. We build this into every project we launch.
No legitimate SEO company can — Google's algorithm is always changing. What we guarantee: we follow proven best practices, we report transparently, and we work relentlessly. If a competitor promises #1 rankings, ask them how.
Ads stop the moment you stop paying. SEO keeps working. The work we do this month continues generating visibility next year — unlike paid search, which resets to zero the day you pause the campaign.
The foundation (audit + initial optimization) is front-loaded. Ongoing visibility requires monthly work because Google, AI search, and your competitors all keep moving. Most clients stay on month-to-month — cancel anytime.
Branding
Full logo suite (primary, secondary, icon, wordmark) in every format — SVG, PNG, PDF, EPS — plus a complete brand style guide covering colors, typography, logo usage, and voice. Everything you'll need for print, web, and social.
Two rounds of revisions after the initial concept presentation. In our experience, we get it right well before that with clear discovery upfront. If we've truly missed the mark, we work it out — we're not in the business of rigid rules.
Absolutely. Branding is its own project. Many clients come to us for brand work first, then engage us for the site later. We're happy to do either, or both together.
We can scope a logo-only project, but honest advice: a logo without a system is a missed opportunity. The colors and type you pair it with matter as much as the mark itself. We'll make a recommendation based on your situation.
Typically 1–2 weeks from discovery to final delivery. We move fast because we're focused — your project isn't sitting in a queue behind 20 other clients.
Yes. You own the brand outright. We provide CMYK values, print-ready files, and usage guidelines that cover every application — digital and physical.
That Call You Missed
It's an AI voice concierge that answers every call in under 3 seconds — 24 hours a day, 7 days a week. It greets callers with your business name, asks qualifying questions, captures their information, and books appointments straight to your calendar. No voicemail. No missed opportunity. No staff required.
Natural. We use Gemini 2.5 Flash — one of the fastest and most human-sounding voice models available. You can hear it yourself: call (740) 272-5986 and talk to the Aspire Concierge we use for our own business.
That's the whole point. Most missed calls happen after hours — when you're with a customer, at dinner, or asleep. The AI handles evenings, weekends, and holidays the same way it handles any other call. You wake up to booked appointments, not a voicemail you forgot to check.
Yes. When a caller is ready to book, Concierge pulls up your available slots in real time and schedules directly into your calendar. Confirmation texts go to the caller automatically.
We train it on your business — your services, your process, your common questions. It sounds like your front desk, not a generic robot. Most callers don't know the difference, and the ones who do still get their question answered and their appointment booked.
Concierge recognizes when someone asks for a human or flags an urgent situation. It sends you an immediate SMS so you can call back within minutes — and it tells the caller to expect your call.
We wire it directly to GoHighLevel. Every call creates or updates a contact, adds a note with the summary, and drops the lead into the right pipeline stage automatically.
Setup is $999 one-time. Monthly service starts at $199/month for after-hours coverage, $349/month for full Concierge (24/7), or $599/month for Pro (24/7 + full platform integration). All month-to-month.
Most businesses are live in 7 days. We handle the setup, scripting, and CRM integration. You just point your calls to it and watch the leads come in.
CRM & Automation
Primarily GoHighLevel — the most powerful CRM and automation platform for service businesses. We also work with Zapier, HubSpot, and native integrations depending on what you already use. We recommend the right stack for your situation, not the one that's easiest for us.
No. We build it to be operated by someone who runs a business, not someone who works in software. If you can send a text message, you can manage your leads.
In almost every case, yes. We integrate with whatever you have — Squarespace, WordPress, Wix, our own sites. Contact forms, chat widgets, and booking links all connect seamlessly.
Most clients notice it within the first week — faster follow-ups, fewer missed leads, reviews starting to come in. The full pipeline takes a few weeks of data to show its full value.
Setup ranges from $1,500–$4,500 depending on complexity. GoHighLevel is $97–$297/month depending on your plan — we pass the cost directly through. Most clients recover the setup cost within the first month of not losing leads to slow follow-up.
Yes. GoHighLevel is month-to-month. If you stop, you lose access to the automations — but you keep any data. We'll export everything before you leave.
AI Workflow
No. You need to understand your business — we understand the tools. Our job is to configure everything so it's as easy to use as sending an email. If it isn't, we haven't done our job.
Primarily: OpenAI (GPT-4), Claude, Zapier, Make, Airtable, GoHighLevel, Google Workspace, and various industry-specific platforms. We recommend the right combination for your situation — not the trendiest stack.
Depends entirely on what we're automating. Content workflows typically save 4–8 hours per week. Reporting automations can save 2–5 hours. Lead follow-up systems prevent lost revenue rather than save time. We quantify the opportunity in the audit before you commit.
Build projects are scoped and priced per engagement — typically $2,000–$8,000 depending on complexity. Ongoing maintenance can be added as a monthly arrangement.
It will — occasionally. Good automation design accounts for this with human review checkpoints in the right places. We build systems where AI handles the volume and you handle the judgment calls. You're always in control.
We build to be updated, not rebuilt. When your services change, your pricing shifts, or a new tool comes along, we update the system to match. If you're on a partnership plan, this is included.
Shopify Stores
Shopify themes are fast to set up and adequate for proving a concept. They become a problem when you care about brand differentiation, want real speed, or need layouts that don't look like 50,000 other stores. We build when the brand experience matters.
Yes — Shopify handles your backend (orders, inventory, payments). Their plans start at $39/month. We build the storefront layer on top of it. You manage products and orders in the Shopify admin exactly as you would with a standard theme.
Projects typically range from $6,000–$15,000 depending on the number of product types, custom features, and complexity. Contact us for a specific quote — we price based on scope, not hourly.
Even better. We can migrate your existing products, collections, and customer data into the new storefront. You don't start over — you level up.
Yes. Everything is managed through the standard Shopify admin you already know — add products, update pricing, run sales, manage orders. We build the front end, Shopify runs the back end, and you operate it.
Mobile-first is our default. More than 60% of e-commerce traffic comes from phones. We design and test at mobile breakpoints first, then scale up to desktop.
Ongoing Partnership
Content updates, performance monitoring, monthly strategy call, priority support, analytics reporting, and growth planning. The exact scope is defined at kickoff based on your needs — we don't sell one-size packages.
Yes. Month-to-month, no long-term contract required. We'd rather earn your continued business every month than lock you in. Cancellation requires 30 days notice.
Most partnership clients are at $350–$900/month depending on update volume, SEO scope, and strategy involvement. We scope based on what you actually need, not the highest tier we can sell.
No — we work with existing sites from other builders too. We'll audit what's there and tell you honestly whether it's maintainable or if a rebuild would serve you better long-term.
Most requests are done within 24 business hours. Urgent fixes (broken functionality, incorrect pricing, time-sensitive announcements) are same-day.
We flex with you. Some months are quiet — a quick content swap. Others involve a new service launch or a campaign push. The rate covers reasonable variation; we talk it through before anything runs over.
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