Case Study
Tee's Flooring
Redesign.
Years of five-star reviews. A site that didn't show any of them. We rebuilt it from the ground up — and put his reputation front and center.
of them visible above the fold.
The Challenge
A reputation that outran
the website.
Tony's biggest asset was invisible.
Years of five-star Google reviews and zero of them on the website. Competitors displayed reviews prominently. Every visitor left without seeing what set Tony apart — the one thing that made him impossible to choose against.
Reviews are now front and center on the homepage, every service page, and contact — impossible to miss before a visitor calls.
A 20-year reputation Google couldn't read.
Tony had the reviews, the track record, and the service area — but the site had no schema, a blog untouched since mid-2024, and no location structure. Domain Authority of 20 while competitors sat at 35–50. Not because the business was weaker, but because the site wasn't letting search engines give Tony credit for what he'd already earned.
Built on Tony's existing foundation — schema markup, 13 location pages with unique content, GBP optimization, and a content strategy engineered to rank in both traditional search and AI-powered results.
The first impression said nothing about Tony.
20+ years in business since 2005, a BBB A+ rating, factory-direct pricing — none of it visible above the fold. A generic GoDaddy template that could have belonged to any flooring company in any city.
Inspector Reno as the brand mascot. Tony's story, credentials, and pricing advantage live on the hero — the first thing every visitor sees.
No proof of the work, no reason to stay.
No project gallery. 20 years of real Columbus installs lived only in Tony's camera roll. Visitors had nothing to browse, nothing to imagine themselves in — nothing to close the gap between interest and a call.
Before-and-after gallery organized by flooring type and room. Homeowners browse real installs before they ever pick up the phone.
High-intent leads were bouncing on the form.
Quote request buried three clicks deep with 12 fields. People ready to hire were dropping off before they ever submitted. The funnel was leaking at the bottom — the hardest place to lose a customer.
A 3-field form above the fold on every page. No friction, no drop-off — a lead is captured before the visitor has to think about it.
A GoDaddy template that buried Tony's five-star reviews and sent high-intent leads to competitors.
Homepage A site built around Tony's real differentiators — Inspector Reno front and center, quote requests one click away.
Homepage 
Services 
Reviews The Scope
Everything we shipped.
Logo & Brand Identity
Inspector Reno — Tony's German Shepherd — as the brand mascot. Logo, wordmark, brand guidelines, and a personality system woven into every touchpoint.
BrandFull Site Redesign
Every page built from zero. Homepage, services, gallery, showroom, areas served, reviews, contact — structured around how Columbus homeowners actually search and decide.
Web DesignBefore & After Gallery
A full project gallery organized by flooring type. Homeowners see real installs in real Columbus homes before they ever pick up the phone.
Web DesignLocal SEO Architecture
13 location-targeted service pages built to rank for high-intent Columbus flooring searches — and surfaced by AI search tools.
Local SEOGoogle Business Profile
Full Google Business Profile rebuild — photos, services, Q&A, review response strategy, and a posting cadence that drives Tony into the Columbus map pack.
Local SEOQuote Request Flow
Simplified to three fields, above the fold on every relevant page — the lowest-friction path from visitor to quote request.
CRM"Inspector Reno" Video Series
Short-form video content starring Reno inspecting flooring installs. Built trust, drove shares, and gave Tony a social presence that matched his reputation.
Content"Ask Tony" Blog Series
Long-form SEO content answering the questions Columbus homeowners actually type — positioning Tony as the local flooring expert and driving organic traffic to every service page.
ContentThe Build
Built to sell
before the call.
The gallery and Tony's five-star reviews now do the selling before he picks up the phone — every lead arrives already familiar with Tees' work, pricing model, and reputation.
What the work is built to do.
What the rebuilt site is built to do in a market with steady flooring demand.
4,000+ Columbus flooring searches every month. No quote form. Reviews buried. Tony's 20 years of reputation invisible to anyone who didn't already know him.
Before/after galleries, five-star reviews above the fold, local SEO in the foundation, and a 3-field quote form that converts before Tony picks up the phone.
Start your Project today.
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Tell us where you're headed — we'll show you how to get there. No long contracts, no hidden fees.