Case Study
Two Chicks and a Cart
Found & Booked.
Brittany, a professional triathlete, and Taylor, a U.S. Navy Special Operations veteran, built a grocery concierge that stocks Destin vacation rentals before guests arrive. The service is exceptional. The digital presence was a single-page Squarespace site with no way to be found and no way to book.
with twenty years of search history.
The Challenge
The service was there.
The visibility wasn't.
A single Squarespace page standing in for a business.
One page, inquiry-only, with nothing for Google to rank against. Competitors like The Beach Butlers run multi-page, fully SEO'd sites they've grown since 2004. A single page gives search almost nothing — no service pages, no location pages, no reason to appear when a vacationer looks for help stocking their rental.
A custom multi-page site with dedicated pages for each service and each service area — Destin, Miramar Beach, Sandestin, the 30A corridor — giving Google real content to rank and guests a real reason to trust.
No Google Business Profile. Invisible on the map.
With no Business Profile, Two Chicks simply doesn't appear when a guest pulls out their phone and searches "grocery delivery Destin." No map pack, no "near me" results — and increasingly, no mention when an AI assistant is asked who stocks a Destin rental. It names the twenty-year incumbents, because they're the only ones it can see.
Claim and fully optimize the Google Business Profile — the single biggest source both map results and AI assistants pull from — plus the structured data and citations that get Two Chicks named in AI answers, not buried under them.
Every order started with a form and a wait.
Travelers planning a beach trip want to book and pay in the moment. The old site offered only an inquiry form — fill it out, then wait for a reply. Every hour of delay between "I want this" and "it's confirmed" is a guest who books the incumbent instead, or gives up and shops themselves on arrival.
Online ordering and booking with payment in the moment — request, schedule, and pay in one flow. Fewer drop-offs, more confirmed orders, and no back-and-forth before a guest even lands.
Real five-star reviews, nowhere anyone could see them.
Guests already rave about arriving to a fully stocked kitchen — but that social proof lived in private messages and a partner's inbox, not where a future guest making a booking decision would ever find it. The trust was earned; it just wasn't visible.
An automated reviews engine that requests a review after every order and surfaces the real five-star experiences on the site and the Google Business Profile — so the reputation finally works where booking decisions get made.
The Scope
Everything we're shipping.
Custom Website
A multi-page site built from scratch on the locked "Gulf & Golden Hour" brand — service pages, service-area pages, and a warm, on-brand voice that carries the veteran-owned story guests remember.
Web DesignOnline Booking & Payment
Request, schedule, and pay in one flow. Guests confirm their stocking before they arrive instead of waiting on a reply — fewer drop-offs, more orders that close themselves.
BookingGoogle Business Profile
Claimed, built, and optimized so Two Chicks appears in the map pack and "near me" searches within days — the highest-leverage move in the whole plan, and the source AI and map search trust most.
Local SEOAI Search Architecture
Structured data and content patterns that get Two Chicks named by ChatGPT, Google AI, and Perplexity — so when a guest asks an assistant who stocks Destin rentals, the answer includes them.
AI SearchReviews Engine
Automated review requests after every order, surfaced on the site and the Google profile. The real five-star experiences finally show up where the next guest is deciding.
AutomationPartner Referral Funnel
A simple funnel that turns the Destin Beach VIP property-manager partnership into a repeatable channel — plus seasonal content aimed at the March–August booking rush.
GrowthThe Result
Built to be the first
name they find.
Destin and 30A draw millions of visitors a year, and a growing share of them search for someone to stock the rental before they arrive. The build is designed so those searches finally land on Two Chicks — in Google, in the map pack, and in the AI answers that increasingly decide who gets the call.
What the work is built to do.
The math behind getting found in a market that's actively searching.
Based on roughly 120 new stockings at the $100 base fee — from organic search and the Google Business Profile alone. No paid ads, no repeat orders, no add-on baskets counted.
~120 new stockings found through Google and the map pack at the $100 base fee. Guests who searched, found Two Chicks first, and booked. Zero paid ads or repeat orders counted.
Add-on Sand Essentials baskets, larger multi-store orders, and repeat guests booking their next trip. Every stocked kitchen becomes the reason a family rebooks — and refers.
The Destin Beach VIP partnership becomes the first of several property-manager channels, feeding steady peak-season volume. One strong partner relationship can outweigh the entire organic book.
We plan to the conservative number and build toward moderate. If the property-manager channel opens up the way the partnership suggests, that's a great problem to have — and the reviews engine and referral funnel are built to scale with it.
Skip the crowded grocery stores and start your vacation the moment you arrive.
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