+ Frequently asked questions
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Working with Us
We hand-code every site — no page builders, no generic templates, no outsourcing. Every client receives a full Design Library and Brand Reveal as part of their project. We're a faith-driven studio in Columbus, Ohio built on long-term relationships, not volume.
Never. Every plan is month to month, no long-term contract and no lock-in. If you ever want to leave, you leave.
We don't disappear. Every project includes a post-launch support window, and we stay available for updates, strategy, and growth. Many clients have been with us for years — that's the relationship we're building from day one.
Yes. Most of our clients are Central Ohio, but we work with businesses anywhere. If you're a service business with a specific geography, we can help.
Website Design
Most sites go from kickoff to launch in 7–10 days. A larger site with custom features can take a little longer. We'll give you a realistic timeline on our first call.
Your website comes as Aspire Growth at $300/mo: a custom website with AI chat, local SEO to get found on Google, the Lead Engine that captures and follows up every lead, and the Reputation Engine for automated 5-star reviews. Your brand foundation is included too. No big upfront build fee, no tiers to decode. Want a real AI voice answering your phone as well? That's That Call You Missed at $400/mo, or Aspire Thrive at $600/mo for everything together. Already have a site you love? We bring it into the system instead.
Depends on what's there. Sometimes a targeted update to copy, layout, and SEO gets the results you need without a full rebuild. Other times the foundation is too weak to save. We'll be honest about which situation you're in.
Yes. We build with a CMS option if you need it, or we can handle all content updates as part of an ongoing care plan. Either way works — we build for the way you actually want to operate.
We don't. WordPress is slow, vulnerable, and requires constant maintenance. We build on modern frameworks that are faster, more secure, and cheaper to host. Your site will outperform a WordPress site at every metric that matters.
We'll help. We work with professional photographers when needed, write copy based on your intake answers, and can source stock photography that doesn't look like stock photography. Not having content ready isn't a reason to delay getting started.
SEO & AI Discovery
Most clients see measurable movement in 3–6 months. Less competitive local terms can show results sooner. SEO is compounding — the work you do in month 1 keeps paying in month 12.
People are increasingly asking ChatGPT, Perplexity, and Google's AI overview for recommendations instead of scrolling search results. AI Discovery is structuring your site so those tools can actually cite you as the answer — which requires schema, clear content hierarchy, and authoritative signals traditional SEO doesn't prioritize.
This is called GEO — Generative Engine Optimization. It means structuring your website content, schema markup, and authority signals so AI search tools like ChatGPT, Perplexity, and Google AI Overviews recommend and cite your business. We build this into every project we launch.
No legitimate SEO company can — Google's algorithm is always changing. What we guarantee: we follow proven best practices, we report transparently, and we work relentlessly. If a competitor promises #1 rankings, ask them how.
Ads stop the moment you stop paying. SEO keeps working. The work we do this month continues generating visibility next year — unlike paid search, which resets to zero the day you pause the campaign.
Both. The foundation — audit and initial optimization — is front-loaded, then ongoing local SEO is part of Aspire Growth at $300/mo, because Google, AI search, and your competitors never stop moving. Month to month, cancel anytime.
Brand Foundation
No. The brand foundation is included with every website — no separate branding invoice. It's part of Aspire Growth at $300/mo, built right into your site.
Discovery first, then a logo created or refreshed, a color palette and type system that actually looks like you, and a living design library so every page stays on-brand — plus the files you need for print, web, and social (SVG, PNG, PDF).
Then we build around it. We'll bring your existing brand into the site and, if it needs a light refresh, that's part of the build. However much your brand needs, it's included.
We shape the brand direction with you during the build. With clear discovery upfront we usually land it early, and if we've missed the mark we work it out — we're not in the business of rigid rules.
There's no separate branding timeline — it's built alongside your website, within the same 7–10 day window. You approve the direction as the site comes together.
Yes. You own the brand outright. We provide print-ready files and usage guidance that cover every application — digital and physical.
That Call You Missed
It's an AI voice concierge that answers every call in under 3 seconds — 24 hours a day, 7 days a week. It greets callers with your business name, asks qualifying questions, captures their information, and books appointments straight to your calendar. No voicemail. No missed opportunity. No staff required.
Natural. We use Gemini 2.5 Flash — one of the fastest and most human-sounding voice models available. You can hear it yourself: call (740) 272-5986 and talk to the Aspire Concierge we use for our own business.
That's the whole point. Most missed calls happen after hours — when you're with a customer, at dinner, or asleep. The AI handles evenings, weekends, and holidays the same way it handles any other call. You wake up to booked appointments, not a voicemail you forgot to check.
Yes. When a caller is ready to book, Concierge pulls up your available slots in real time and schedules directly into your calendar. Confirmation texts go to the caller automatically.
We train it on your business — your services, your process, your common questions. It sounds like your own receptionist, not a generic robot. Most callers don't know the difference, and the ones who do still get their question answered and their appointment booked.
Concierge recognizes when someone asks for a human or flags an urgent situation. It sends you an immediate SMS so you can call back within minutes — and it tells the caller to expect your call.
We wire it directly into your CRM. Every call creates or updates a contact, adds a note with the summary, and drops the lead into the right pipeline stage automatically.
That Call You Missed is $400/mo — a real AI voice that answers your phone 24/7, plus the CRM, for anyone who already has a site. Want the website, local SEO, and reviews too? Aspire Thrive bundles it all for $600/mo. Every plan is month to month, no contract.
Most businesses are live in 7 days. We handle the setup, scripting, and CRM integration. You just point your calls to it and watch the leads come in.
The Lead Engine
Primarily an enterprise-grade CRM — the most powerful automation platform for service businesses. We also work with Zapier, HubSpot, and native integrations depending on what you already use. We recommend the right stack for your situation, not the one that's easiest for us.
No. We build it to be operated by someone who runs a business, not someone who works in software. If you can send a text message, you can manage your leads.
In almost every case, yes. We integrate with whatever you have — Squarespace, WordPress, Wix, our own sites. Contact forms, chat widgets, and booking links all connect seamlessly.
Most clients notice it within the first week — faster follow-ups, fewer missed leads, reviews starting to come in. The full pipeline takes a few weeks of data to show its full value.
The Lead Engine is the CRM at the core of every plan, starting with Aspire Growth at $300/mo — automations, lead capture, missed-call text-back, and the review engine all included, with no separate platform fees. Most recover it in the first month of not losing leads to slow follow-up.
Yes. Every plan is month to month, no contract. If you cancel, your website and the CRM switch off, but we export all your data and contacts first, so nothing is lost.
AI Workflow
No. You need to understand your business — we understand the tools. Our job is to configure everything so it's as easy to use as sending an email. If it isn't, we haven't done our job.
Primarily: OpenAI (GPT-4), Claude, Zapier, Make, Airtable, your CRM platform, Google Workspace, and various industry-specific platforms. We recommend the right combination for your situation — not the trendiest stack.
Depends entirely on what we're automating. Content workflows typically save 4–8 hours per week. Reporting automations can save 2–5 hours. Lead follow-up systems prevent lost revenue rather than save time. We quantify the opportunity in the audit before you commit.
Build projects are scoped and priced per engagement — typically $2,000–$8,000 depending on complexity. Ongoing maintenance can be added as a monthly arrangement.
It will — occasionally. Good automation design accounts for this with human review checkpoints in the right places. We build systems where AI handles the volume and you handle the judgment calls. You're always in control.
We build to be updated, not rebuilt. When your services change, your pricing shifts, or a new tool comes along, we update the system to match. If you're on a partnership plan, this is included.
Shopify Stores
Shopify themes are fast to set up and adequate for proving a concept. They become a problem when you care about brand differentiation, want real speed, or need layouts that don't look like 50,000 other stores. We build when the brand experience matters.
Yes — Shopify handles your backend (orders, inventory, payments). Their plans start at $39/month. We build the storefront layer on top of it. You manage products and orders in the Shopify admin exactly as you would with a standard theme.
Projects typically range from $6,000–$15,000 depending on the number of product types, custom features, and complexity. Contact us for a specific quote — we price based on scope, not hourly.
Even better. We can migrate your existing products, collections, and customer data into the new storefront. You don't start over — you level up.
Yes. Everything is managed through the standard Shopify admin you already know — add products, update pricing, run sales, manage orders. We build the front end, Shopify runs the back end, and you operate it.
Mobile-first is our default. More than 60% of e-commerce traffic comes from phones. We design and test at mobile breakpoints first, then scale up to desktop.
Ongoing Partnership
Content updates, performance monitoring, monthly strategy call, priority support, analytics reporting, and growth planning. The exact scope is defined at kickoff based on your needs — we don't sell one-size packages.
Yes. Month to month, no long-term contract required. We'd rather earn your continued business every month than lock you in. If you cancel, your website and the CRM switch off, but we export all your data and contacts first. Cancellation takes 30 days notice.
No. Ongoing care is part of every plan, starting with Aspire Growth at $300/mo — one flat price for your website and the whole marketing system, care included. No separate retainer, no per-request billing.
No — we work with existing sites from other builders too. We'll audit what's there and tell you honestly whether it's maintainable or if a rebuild would serve you better long-term.
Most requests are done within 24 business hours. Urgent fixes (broken functionality, incorrect pricing, time-sensitive announcements) are same-day.
We flex with you. Some months are quiet — a quick content swap. Others involve a new service launch or a campaign push. The rate covers reasonable variation; we talk it through before anything runs over.
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