Resources

Plain-English guides for local businesses.

Short, honest field guides on websites, search, and getting found, with no jargon and nothing to sign up for.

Honest comparison
Squarespace vs. a Custom Website
Where a template saves you money now, and where it holds you back on Google, on speed, and on getting calls, compared to a site you own.
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Plain-English guide
What a Small-Business Website Really Costs
DIY builders, freelancers, and agencies, what you get at each price, and the ongoing costs people forget to plan for.
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Field guide
Your Facebook Page Is Not a Website
Why a Facebook page, even one ranking on Google, is land you rent, and what it quietly costs you compared to a website you own.
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